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What is SEO and why does it matter?


SEO is an important part of how small businesses find success
SEO. It’s a buzzword that gets thrown around a lot in the digital marketing world. But what exactly is SEO, and why should small businesses care about it?

Search Engine Optimization, or SEO, is the practice of adjusting your digital content so that it comes up higher in relevant search engine result lists. In other words, you are trying to be the top of the results list anytime a potential customer searches for anything related to the goods and services you provide. This may seem like a daunting task, but improving your search engine ranking is as simple as understanding how the search engines work.

When creating results for a user, search engines use an algorithm to determine what sites are relevant to the search request.  The algorithm judges each webpage on a variety of factors to give a relevancy score. The higher the score, the higher the webpage appears in the search result. There are hundreds of factors that determine your relevancy score, but there are three that matter more than the others. They include the quality,trustworthiness, and authority of your webpage.

Search engines judge a webpage’s quality on the value and uniqueness of its content. Your website needs to offer information that helps answer the user’s search request to be considered high quality. A tea shop, for example, will want to include menu items, prices, and locations to help customers learn about your store. Your quality score will also go up if you give appropriate information that similar websites do not. Unique information makes you a better resource in the algorithm’s opinion because the user is able to get more information from you compared to other sites.

A webpage’s trustworthiness is also important to the algorithm. Search engines don’t want to show just any websites to users. They want to include sites that have proven themselves to be an accurate and reliable source. The algorithm determines the trustworthiness of the page in two ways. First, it looks at reviews. A site with consistent negative reviews will not be included in search results, while positively reviewed sites will make the top of the list. Second, it looks at what other sites are linking to the website. If highly trustworthy sites are linking to you, search engines will believe you are trustworthy through association.

The authority of a webpage is determined by how popular the website and company are. Search engines believe that if a majority of people use a source, it must be the most relevant. Therefore, companies with a large amount of web traffic, social media following, and levels of engagement are more likely to rank higher on search results.

Implementing a great SEO strategy is very important in attracting potential customers. Today, more and more people are looking for businesses through Internet searches. And with thousands of companies, yours can easily get lost in the clutter. Having your website being one of the first search results increases the likelihood a potential customer will visit your site and buy your product. Are you ready for a boost in sales from a greater digital visibility? Contact us today, and we’ll help you start your SEO strategy.

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