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4 Benefits of Content Marketing


As the saying goes, content is king. But why is content marketing so important to businesses today?


Today’s customers do not want to be sold something. They are looking for businesses that have added value outside of their products. So how can companies effectively meet this need? Content marketing.

Content marketing is the strategy of offering valuable and relevant content to attract customers. So what exactly is content?  It is any kind of information a company is putting out for consumers. This could mean photographs, blogs, magazines, videos, social media posts, and much more. For this content to be successful in drawing customers, it must add value in some way. Valuable content must solve a customer’s problem. Perhaps you write a blog that explains complex ideas within your industry. Or you create funny videos that entertain your audience. The possibilities are endless. They just can’t be an attempt to sell your products. The content must be a genuine attempt to provide something worthwhile to your customer.

Still not convinced you should develop a content marketing strategy? Here are 4 benefits of content marketing for your business.
1. Brand Reputation
Good content marketing establishes a brand as trustworthy and helpful. Customers have demonstrated this, with 70% believing that organizations with custom content want to build strong relationships with them. Customers also prefer content marketing to more traditional methods, with 78% wanting to learn about companies through articles rather than advertisements.

2. Demonstrate Expertise
It is very important to establish your business as a thought leader. To be a thought leader, you must demonstrate you are an expert on all things within your industry, and content marketing is an easy way to do this. You can write blogs and articles about happenings and trends within your industry. By doing this, you become a primary information source on this topic for the customers

3. Improve SEO Effort
As we mentioned in a previous blog post, SEO is critical to any digital strategy. Content marketing is an easy way to improve your SEO efforts. Sites that have a blog for example, have 434% more pages appear in search engine results. This is because the algorithm sees the content you posted as relevant information to the user and will want to highlight your pages

4. Increase Sales
Finally, and most importantly, content marketing can increase your sales. Content marketing has been proven to be successful, with a conversion rate six times higher than other digital efforts. The content a company puts out is often the first step in the sales cycle. It is a nice way for potential customers to get to know your company while still feeling like they are getting something out of the content. Successful content will have a strong call to action, which will lead the audience to the next step of the sales cycle and eventually to buying the product.

Are you ready to start a content marketing strategy? Reach out to us today, and we’ll help you start to develop valuable content.

Comments

  1. sravyaFebruary 20, 2020 at 4:30 AM

    Hey,
    The Ink for all platform is no doubt my favourite application. Also has Wordpress integration. Granted I’ve only been playing around with it for maybe a couple weeks. Stoked about the traffic bump I’m already getting. Not one problem.

    ReplyDelete

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