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Learn the Importance of Email Marketing in 60 Seconds


Why should small businesses include email marketing in their digital strategy?

It is fairly easy to collect customers’ emails as a business. Customers often will give their emails as part of the sales transaction, to receive sales and promotions, or to stay up to date on a company. While it may be easy to gather emails, knowing what to do with them presents a different set of challenges. Being able to develop an effective email marketing strategy will help you increase your sales and personalize the customer experience.

Effective email marketing has been proven to be a widely successful strategy, with an averagereturn of $44 for every $1 invested. So why is email marketing so profitable? First off, email is a widely used communication tool today. Nearly 3 billion people worldwide use email, and over 240billion emails are sent every single day. The popularity of email makes it a necessity for you to be communicating to your customers in that way.

Email marketing also allows you to cater your messaging to individual customers. Through data analytics, you can gain a great understanding of customers’ personalities, buying behaviors, and where they are on the customer journey. Email marketers use this information to segment customers into groups based on customer similarities. The smaller groups then receive specialized emails that are most effective in converting the specific type of customer. These targeted emails have shown high levels of success, with targeted emails generating 18 times more profit than other emails. Targeted emails are also less likely to be lost in the clutter because they are much more engaging to the reader.

Email lists provide businesses with an excellent opportunity to communicate more personally and effectively with customers. Are you ready to learn how to implement an email marketing strategy into your business? Contact us today, and we will help you turn emails into profit.

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