It is absolutely necessary your business has a website. Customers
expect they can interact with you in that way. But how do you bring your website
beyond this basic expectation? Make the best possible customer experience on
your website. As we previously discussed, there are many general things you can do to improve your
website, but focusing on creating a mobile responsive design will bring it to
the next level.
A mobile responsive design is one that can seamlessly adapt
to whichever platform it is on. More and more people are moving away from
accessing the Internet through a desktop, with nearly 70% of an average person’s media time on their smartphone. If your website cannot easily switch to mobile formats, you
will lose your visitors attention.
Creating a mobile responsive website may seem easier said
then done, but it is not as difficult as it seems. Here are the 2 most important things to think about for a mobile responsive website.
1. Layout
1. Layout
Smartphones are obviously smaller than
desktops. You have far less space to place content. If you keep your mobile and
desktop design the same, your site will become crowded and overwhelming on a
smartphone. The best way to avoid this is making things bigger. Your visitor
won’t be able to see the whole page at once, but they can more easily focus on
what they want.
2. Content
People use smartphones and desktop computers
for very different purposes, People on desktops typically want to gain a
greater understanding of your business and brand. Smartphone users, on the
other hand, are usually looking for more immediate answers. This could include
where you are located and what your hours are. The content on your desktop and
mobile website need to reflect these specific needs.
Does your website have a mobile responsive design? Reach out
to us today, and we will help you create a site that is adaptable to all
platforms!

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