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5 Emails to Include in Your Customer Journey


A big part of email marketing is developing an effective journey that customers will go on. These customer journeys are the chain of emails a customer will get from your business that will ultimately lead to them making a purchase. There are many stages within this journey, and each email you send is another step towards the end goal. But what kind of emails make up a customer journey? Here are 5 standard emails you can include.

1.     The Welcome Email
When a customer first gives you their email, you should send them a message welcoming them to your company’s community. This welcome email introduces customers to your brand and makes them feel valued. These emails are greatly appreciated, with 76% of people expecting to receive a welcome email after they join an email list.

2.     The Expectation Email
It is important your customers know what they will be getting by being on your email list. Establishing this through an expectation email can clear up any confusion and allow for a better customer experience.

3.     The Freebie Email
Giving something away for free always gets people excited. By making something free, its perceived value greatly increases. It can also help move customers towards making a purchase. Free samples give them the opportunity to try your product out and fall in love with it.

4.     The Exclusive Offer Email
Similar to how everyone loves free things, everyone loves an exclusive offer. It makes customers feel they are special and motivates them to buy products. There are many different things you can offer including special deals or exclusive digital content.

5.     The Helpful Email
Customers value when you can help solve their problems. Helpful emails include information and content that answer typical questions or concerns. By sending these emails out, your business will be seen as trustworthy and caring.  

Are you ready to send these and other emails to your email list? Contact us today, and we’ll get started on creating the best customer journey for your business!

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