As we’ve discussed , your business absolutely needs to be on social media. This is, however, easier said than done. There are countless social media platforms, and it is not necessarily clear which ones would be the most effective for your business. Here are 10 popular social media platforms that you can get started with. 1. Facebook Facebook has more users than any other social media platforms, with more than 2.3 billion people on Facebook each month. With this many users, it is a very good idea for your business to have some kind of Facebook presence. 2. Twitter With a limit of 280 characters, Twitter is great for short and quick messages. The average lifespan of a tweet is only 18 minutes , so it’s important that your tweets are unique and attention grabbing. 3. Instagram Instagram has 1 billion monthly users . Every post requires at least one photo or video. This requirement m...
A big part of email marketing is developing an effective journey that customers will go on. These customer journeys are the chain of emails a customer will get from your business that will ultimately lead to them making a purchase. There are many stages within this journey, and each email you send is another step towards the end goal. But what kind of emails make up a customer journey? Here are 5 standard emails you can include . 1. The Welcome Email When a customer first gives you their email, you should send them a message welcoming them to your company’s community. This welcome email introduces customers to your brand and makes them feel valued. These emails are greatly appreciated, with 76% of people expecting to receive a welcome email after they join an email list. 2. The Expectation Email It is important your customers know what they will be getting by being on your email list. Establishing this through ...