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10 Social Media Platforms You Need to Know


As we’ve discussed, your business absolutely needs to be on social media. This is, however, easier said than done. There are countless social media platforms, and it is not necessarily clear which ones would be the most effective for your business. Here are 10 popular social media platforms that you can get started with.

1.     Facebook
Facebook has more users than any other social media platforms, with more than 2.3 billion people on Facebook each month. With this many users, it is a very good idea for your business to have some kind of Facebook presence.

2.     Twitter
With a limit of 280 characters, Twitter is great for short and quick messages. The average lifespan of a tweet is only 18 minutes, so it’s important that your tweets are unique and attention grabbing.

3.     Instagram
Instagram has 1 billion monthly users. Every post requires at least one photo or video. This requirement makes Instagram a highly visual social media platform.

4.     Snapchat
Snapchat is hugely popular with 18-24 year olds. Your posts go on your story and only last 24 hours. There are also many fun features including filters, emojis, and drawing features.

5.     YouTube
YouTube is all about videos. Customers find video content extremely engaging. Search engine algorithms love video content as well. Businesses that have videos are 53% more likely to be on the first page of search results.

6.     LinkedIn
LinkedIn is the professional social network and is a great tool for networking. Businesses can use LinkedIn to demonstrate corporate culture and post job openings.

7.     Pinterest
Pinterest allows users to create digital bulletin boards that are made up of their interests. It is a very popular platform for women, reaching 83% of all American women.

8.     Tumblr
Tumblr offers many different post types, including text, photo, quote, link, chat, audio, and video. It also allows for a lot of customization, so much so that many businesses use their Tumblr as their website.

9.     Reddit
Reddit is very conversation driven and operates on niche interests. Subreddits are the smaller communities on Reddit that focus on a specific topic. Content is visible based on its popularity, with the most popular posts at the top of the subreddits’ feed.

10.  WhatsApp
WhatsApp is an instant messaging that allows users to send texts, images, photos, and videos via the Internet. It allows for direct communication between you and your customers. You can also use automated messages to guarantee a quick response to customers.

Want to learn about even more social media platforms? Come to Social Media 101 and learn all about social media marketing!  

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