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5 Reasons Your Business Needs to Be on Social Media



There’s no denying it. Your business needs to be on social media. It’s a key part of so many people’s day. There are currently 3.997 billion people on social media. The average person has 5.54 social media accounts and spends 116 minutes on social media a day. And it’s not just individuals on social media. Eighty-one percent of small businesses are on at least one social platform. Your customers and competition are on social media, and you need to be too if you want to stay competitive. But what other benefits are there to social media marketing? Here are 5 reasons why your business should be on social media.

1. Build Awareness
Social media allows customers to learn about your company organically. As already discussed, social media is an integral part of many people’s day. Because of this, they are going to feel much more comfortable learning about your business on social media compared to other platforms.

2. Demonstrate expertise
As mentioned in previous posts, thought leadership is critical for a business. Social media gives you a platform to demonstrate your expertise. This is done by directly sharing content to customers.

3. Develop Brand Personality
People want to interact with companies that feel like real people. And more than any other platform, social media allows your company to develop a personality. The voice you use on social media tells your customers what your persona is. Are you funny, knowledgeable, warm, formal? Developing a specific tone of voice will make you more interesting to customers.  

4. Encourage engagement
From stories to live streaming, there are many different tools to encourage engagement on social media. You are able to connect with many different types of customers through the large variety of engagement tools.

5. Provide customer support
More and more customers are turning to social media for their complaints. They see it as a more direct line to businesses than the traditional methods of communication. Your company can gain a supportive and thoughtful reputation by being responsive to customer questions on social media. 

Are you ready to get your business on social media? Contact us today, and we’ll help you develop a social media strategy that is right for you.

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