Digital Pathway Solutions

As we’ve discussed , your business absolutely needs to be on social media. This is, however, easier said than done. There are countless social media platforms, and it is not necessarily clear which ones would be the most effective for your business. Here are 10 popular social media platforms that you can get started with. 1.      Facebook Facebook has more users than any other social media platforms, with more than 2.3 billion people on Facebook each month. With this many users, it is a very good idea for your business to have some kind of Facebook presence. 2.      Twitter With a limit of 280 characters, Twitter is great for short and quick messages. The average lifespan of a tweet is only 18 minutes , so it’s important that your tweets are unique and attention grabbing. 3.      Instagram Instagram has 1 billion monthly users . Every post requires at least one photo or video. This requirement m...

A big part of email marketing is developing an effective journey that customers will go on. These customer journeys are the chain of emails a customer will get from your business that will ultimately lead to them making a purchase. There are many stages within this journey, and each email you send is another step towards the end goal. But what kind of emails make up a customer journey? Here are 5 standard emails you can include . 1.      The Welcome Email When a customer first gives you their email, you should send them a message welcoming them to your company’s community. This welcome email introduces customers to your brand and makes them feel valued. These emails are greatly appreciated, with 76% of people expecting to receive a welcome email after they join an email list. 2.      The Expectation Email It is important your customers know what they will be getting by being on your email list. Establishing this through ...

It is absolutely necessary your business has a website. Customers expect they can interact with you in that way. But how do you bring your website beyond this basic expectation? Make the best possible customer experience on your website. As we previously discussed , there are many general things you can do to improve your website, but focusing on creating a mobile responsive design will bring it to the next level. A mobile responsive design is one that can seamlessly adapt to whichever platform it is on. More and more people are moving away from accessing the Internet through a desktop, with nearly 70% of an average person’s media time on their smartphone. If your website cannot easily switch to mobile formats, you will lose your visitors attention. Creating a mobile responsive website may seem easier said then done, but it is not as difficult as it seems. Here are the 2 most important things to think about for a mobile responsive website.     ...

Previously, we talked about the importance of SEO for your business. SEO, or search engine optimization, is the process of creating your digital content in a way that it will rank higher on search engine results. To make your business more visible to potential customers, it is important that you have invested in strong SEO efforts. But how do you go about improving your SEO? Here are 5  tips for an effective SEO strategy . 1.  Share New Content Frequently Active sites are considered to have the most up to date information by search engines, and they are more likely to be at the top of the results. Therefore, it is really important that you are frequently sharing new content. 2. Relevant Keywords When search engines crawl through websites, they are looking for keywords that are related to the search term. You can help boost your ranking by using as many of these keywords as often as possible. To find the keywords, you can use Keyword Discovery or WordTracker ....